2012 BMW X3 Long Term Road Test


2012 BMW X3: Skip A Lease Payment, On the House

October 25, 2012

bmw x3 aa.jpg

Lexus was the undisputed U.S. sales king of the luxury-car segment for a long while, but that changed last year when BMW snatched the crown, outselling both Lexus and Mercedes-Benz. Things aren't looking as rosy for BMW this year, though, since Mercedes-Benz is leading the brand in year-to-date sales.

BMW's answer? Incentives! The brand is offering a pretty generous incentive program -- good through the end of this month -- that allows lease owners to skip payments if they buy a new vehicle. The X3 is included in the program, along with most of the manufacturer's lineup.

Though BMW has reduced incentive spending by 4.8 percent so far this year (and has invested less than Mercedes-Benz on incentive spending year-to-date), the brand still spends about "37 percent more per vehicle than the industry average on discounts and promotions."

Businessweek

Warren Clarke, Automotive Content Editor

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