2009 BMW 750i: Whatever Happened to BMW's Cool Wheels?
June 24, 2009
Our long-term 7 Series is an official Sport model. With that you would expect some "sporty" wheels, yet our car has nothing but a set of dishless, turbine-style rims that merely blend with the car instead of accentuating it.
On the right is a set of wheels from the 1999 740i Sport. They measure 18-inches in diameter, have a nice deep lip on them and are distinctive without trying too hard. They're an example of BMW's best work when it comes to stock wheels, an area that the company largely ruled throughout the early part of this decade.
It's latest attempts have turned out dull however. I even looked into accessory wheels on BMW's website and they're no better. I wonder who will take up the slack.
Ed Hellwig, Senior Editor, Inside Line @ 11,128 miles