I had only considered another S500 or the Lexus LS460 L. I stopped in at the BMW dealer while the wife was shopping just to kill time. After the negative notes on the iDrive and a look I considered "not cool" I was impressed with the close-up look of the exterior and blown away by the interior. One test ride and I was hooked. No doubt it is a blast to drive. The young 'buzzers' that show-off at the stop lights are real surprised when the "large" BMW blows past them after the first 100 ft. or so. The 760 might have been more fun but not enough to justify the extra cost. The iDrive is no big deal to learn or navigate.
Handling, ride, handling, ride
1) Front driver's seat is "squeaky" and rocks back and forth a little. Dealer is going to try a second time to correct. 2) Flat black trim between the doors shows fingerprints badly. 3) Base radio/sound system is not great. For this type of car a better sounding system should be expected.