This is the fourth BMW 7 series I've had and it is better than the others. Subtle changes from the 2006 and all make the car a bit more fun to drive. Great deals available as it is the last of this model. It is considerably less than a comparable Audi, Mercedes, or Jaguar, and definitely better to drive.
Handling, interior, overall design. I love the iDrive which I know some find difficult. It's the third one for me and other cars seem boring in comparison.