This 750i with sports package is my fourth BMW. Compared to my past 2001 540i with sports package, this car has a better ride, handling, acceleration, comfort, and features. The comfort sports seats are firm, but not too constraining, with a highly adjustable back rest. The Bluetooth phone with docking cradle works extremely well, with clients believing that I am in the office when talking hands free. Logic 7 stereo with Sirius satellite radio is the best sound system I have had in a car. The 750i handles great, with very good steering wheel/road feel, and near level cornering. The car has been very reliable so far (6000 miles), with only one problem, a creaky windshield that was fixed
Bluetooth phone with pull out of dash phone pad, fully auto sun shades and soft close doors/trunk (great for sleeping baby), iDrive, steering column mounted drive shift lever (allows for great cup holders), Logic 7 stereo with back seat DVD, quietness, ride, comfort access, and quickness/handling.
Comfort sport seats are a little on the firm side. Consider offering head up display as in current 5 Series (although perfect instruments position on the 750i). Should offer an iPod connection, but with Sirius, I don't really mind. Floor mats with BMW logo on drivers side. Otherwise, nothing!