This is my first BMW car after Lexus. I feel that I have fallen love with this car since I own it :-) It accelerates so fast to leave other car far behind after I leave traffic light. Bluetooth displays name and address book. Extra space for back seats really makes my family happy. It is not only very fast but also very smooth on high way. The body shape also looks more attractive comparing other luxury cars. It is more fun to drive comparing Japanese. The front and back sensors are quite useful to avoid collide to other vehicles in parking lot. But it does have some electric problems: cigarette charger stopped working, 6-CDs player stopped working but fixed by dealer with warranty
Bluetooth, acceleration, space and fun to drive, mp3/dvd, sun shield, keyless, shape, front/back sensor, speed limit warning, GPS, 5 year free maintenance contracts/warranty.
To connect iPod. Need to improve its reliability for its electric components.
When I first heard of this car, I had a feeling I was going to buy it. At the dealer, they didnt have any to test drive because it is 100% custom made to your liking. Instead I drove the 750Li and liked it but I felt like I needed more so I put down an order for the 760. While driving, it accelerates like no tomorrow. Though its numbers are less than the Merc S600, it is a naturally aspirated car with no Turbos unlike the merc. It fits the demeanor of a luxury car. The interior is extremely well fitted with a leather suede top. Though slower and less technologically advanced as the Merc, I'd choose this anyday. Luxury cars aren't meant to be fast, they are meant to be ridden in.
Massive reserve power. Cruising at 150 (top speed) from vegas in the desert, it gracefully glides along without struggles. Most practical car on the road. Especially like the massive trunk. It can hold the luggage for everyone and still have space.
Aside from the fact that the car looks basically the same as it has for many years now, I bought it anyway. It's extremely comfortable and I was impressed in the test drive at the power and the responsiveness. HOWEVER, they didn't tell me that the car loves to be in the shop! As I write this it is back at the dealership for the 5th time trying to get the kinks worked out. I don't know if the car is worth the $100k + price tag or not at this point because I haven't been able to drive it long enough without something going wrong!
The seating (comfort), the handling and interior styling.
Firstly, any car that takes several books just to learn how to operate is way too much! I wish I had looked at the owner's manuals. Get the bugs out before you deliver to the showroom. Finally, do something with the outside shape...I know it's your trademark but it's time for a change!