2011 BMW 528i: March Madness
April 13, 2011
BMW's marketing people must have slipped something in the water last month because it was a huge month for the brand. Worldwide, the BMW Group sold 165,842 BMW, MINI and Rolls-Royce brand vehicles in March, a figure that sets a monthly sales record.
The brand can thank the 5 Series for a lot of this -- the model boasted the strongest sales growth within the lineup. BMW sold 30,954 5 Series last month, a figure that's more than double that of March 2010 (+114.5%). So I guess the strategy of making the car more luxury-focused (and more like the E Class) is working out okay for the brand.
Says Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: "2011 got off to an excellent start for the BMW Group with new sales records. This positive development is mainly thanks to our attractive model range and healthy auto markets in many parts of the world -- in the established markets of Europe and the U.S., and in the emerging markets of South America and Asia. Sales volume of the year 2011 is expected to rise to well over 1.5 million units, a new all-time high, with the BMW, MINI and Rolls-Royce brands all achieving new sales volume records."
Warren Clarke, Automotive Content Editor