Never had a Bimmer before. Testdrove a fully loaded 535i first. Then got into a 528i. Perfect balance of comfort and performance ! Ride is firm but never harsh. Handling and body control very precise. I was sold. Took one home that night and I'm enjoying every minute in it. Got a good deal since it's an outgoing model. Cannot comment on reliability issues since it only has a few miles, but for a fine car like this, I wouldn't mind switching to a new one every three years ! I think I am done with Japanese cars for good.
I actually love the iDrive. The knob is located at the most logical spot to keep your eyes on the road. The new interface is quite intuitive. Black interior is pretty nice, and the ergonomics simple and to the point. Xenon headlight is excellent, and the brake outstanding. Best Lumbar support !
Cup holders are kind of a joke, but at least four slots are available.