Third BMW for me. Two 3 series previously and this new 550i is miles above and beyond what i had already decided was the best. The iDrive so complained about, I picked up easily. I find the whole vehicle experience exciting and extremely enjoyable. Speed, handling, build quality, style... all trend setting as usual. I have only liked cars before this one.
Interior design and comfort, vehicle handling, speed, sound system.
Could improve the fuel economy and reduce vehicle expense! But either way I'd buy it again!