I purchased this car in early 2008 and still look back every time I walk away from it. I have a white 328 coupe optioned with auto transmission, sports package, and ipod connections so it's pretty bare bones. Over the years I've received numerous comments and I think the design is classic BMW. I didn't test drive other competing cars and after renting the Benz, Lexus, and Infiniti I don't regret the purchase at all. The overall interior build quality, telepathic steering, excellent handling, and covered warranty/maintenance make this an excellent purchase. After almost three years, I've made a few visits to the dealer to fix interior trims (all covered by warranty), nothing mechanical.
Ipod, timeless exterior design, sports package rims, thick steering wheel, gray poplar wood interim trim, roomy back seat, rear folding backseat, maintenance/warranty for 4 yrs/50k miles, excellent interior build quality, dual climate control system
Make power seats and leather seating surfaces standard, get rid of the RFT tires in favor regular that would make the ride less harsh