I'm fortunate to be one of the first in the DC Metro area to buy the new 328i. Though I have not yet had a chance to take it out and really enjoy it, initial reaction to everything, including performance, design, and comfort, is positive. Nothing drives like a BMW. And in this case, nothing looks like the 328i. The head-turning quotient is off the charts.
Exterior design! Interior design: stylishly clean. Seat support, especially lumbar support, is exceptional.