I leased my 328xi coupe about 20 months ago. I have not had a single regret. Awesome driving, comfort, power, styling, and not too bad fuel economy for the rewarding performance. I calculated my fuel consumption and it was 22 mpg combined. my commute includes highway and inner city driving and I like to use the SD and M modes a lot too. The more power of the 335 would probably be even more fun, but for a first time BMW owner, I am more than happy. But what I was truly impressed by is the 4-wheel drive on the snow. I live in Ohio and my 328 had no trouble cruising on snow when other "larger" 4X4s were slipping and skidding beside me! Note: get the 4-season tires, not the Performance tires.
The typical BMW engine roar at higher rpms is ecstatic and beyond description. excellent on snow.
Better fuel efficiency is always a winner in these days. decrease the costs of options.