I was at the "coming out" party for the new 3 at Chelsea Piers in New York and fell in love immediately. I traded in my 2002 325 and just picked up my new 3 on May 10th. I got the sport package, and the only down side is the ride is a bit choppy on bad roads. Could be the run-flats. iDrive is greatly simplified; most controls are off the steering wheel. Great seats, much more refined than the previous 3. Much quieter with extraordinary feel and a real luxurious cabin that oozes sophistication. Stereo upgrade is just so so, but the iDrive gives the dash a second hump which looks much better than the regular interior. iDrive is a cinch...no big deal. What an engine; silky smooth, no growl.
Sport seats. No throaty growl from engine. Very sophisticated, tight ride. Extraordinary handling. Feels much more expensive. Huge leap up in ride and engine from 2002. A whole new car...better in every way. An immediate feel of luxury and sophisticated performance.
Smoother ride from sport package over severe bumps