DATA CENTER

by Make

Edmunds.com's "Consumer Vehicle Purchase Intent by Make" for a specified period is the percentage of visitors to www.edmunds.com who perform activities on that website that are highly correlated with a purchase of that model within the following three months (as determined by Edmunds' statistical analysis of visitor activities), as a share of visitors who perform similar activities for all models that are in the same make segment.

Edmunds.com believes that "purchase intent" is a metric for measuring a model’s share of consumer demand. While actual model sales are affected by several factors other than consumer demand (including model supply, configuration availability, incentive changes, dealer marketing strategies and fleet sales), purchase intent is a good predictor of near-term consumer sales.

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2011-12 purchase intent by make.jpg