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Rolls-Royce
Bentley Distancing From Rolls-Royce, Repositioning Itself
By Paul Seredynski June 25, 2010An 18-month product cycle would never work for a Honda Accord or a Chevy Malibu. But in the uber-niche strata Bentley Motors Inc. occupies, you need to be coming up with a new variation on the theme as quickly as Lady Gaga changes outfits or your deep-pockets customers will be shopping elsewhere. Bentley is churning away on a hyperventilating 18-month cycle of introducing new iterations on existing models because the company's research found customers of two-door Bentleys tend to drive their new cars for an average of just 12 to 18 months before automotive wanderlust has them looking for more
Done at BMW But Now At Rolls-Royce, CEO Tom Purves Says Luxury Market will be Challenging
By Michelle Krebs April 23, 2008By Kate McLeod Editor's Note: Auto Observer interviewed Tom Purves, chairman and CEO, BMW U.S. Holding Corp., in late March, as he still was scheduled to retire from the company. But this week, BMW announced Purves will remain, becoming CEO of the company's Rolls-Royce Motor Cars Ltd. division in the United Kingdom, starting in July. He spoke with Kate McLeod about his decades with BMW and the company's future in a toughening U.S. market. Tom Purves has worked for BMW either 23 or 24 years. He can’t remember exactly. In November, at age 60, he was scheduled to retire - more
Rolls-Royce Sets Record Sales in 2007
By Michelle Krebs February 1, 2008Rolls-Royce Motors Cars' worldwide sales exceeded 1,000 units for the first time ever in 2007. The company said sales rose 25 percent from 2006 to a total of 1,010. The British luxury maker expanded its dealer network in 2007, including new showrooms in St. Petersburg and Kiev in Russia, as well as Dresden, Germany. The company now has 80 dealers worldwide. Rolls-Royce will launch a Phantom-based coupe this summer and a new model series, currently dubbed RR4, in 2010. more