Truck And SUV Incentives Primed For Fall Sell Down

By AutoObserver Staff September 22, 2011

Truck SUV Selldown Titan.jpg

Vehicle manufacturers are offering the best deals on new pickup trucks and sport-utility vehicles ahead of the winter season, according to Edmunds.com’s TMV Deals of the Month. “Coming off a particularly brutal winter last year, many shoppers in cold-weather climates will consider a truck or SUV this year to navigate the snow and slush so many dealers are selling down their 2011 models over the next couple of months,” said Edmunds Senior Analyst Jessica Caldwell. The largest overall cash incentive offers are for pickup trucks, with the Dodge Dakota and Nissan Titan (above) standing out. Chrysler is offering $4,500 in cash incentives on the 2011 Dakota, the last of which rolled down its Michigan assembly line a few weeks ago. About 3 million of the Dakota midsize trucks were sold from 1986 to 2011.

Nissan is offering $4,250 in cash incentives on its full-size 2011 Nissan Titan. General Motors is offering zero-percent financing on its 2011 Chevrolet Silverado, which will be replaced with a new version next year. The 2011 Suzuki Equator, which is based on the Nissan Frontier, also has zero-percent financing available. In the SUV category, automakers are offering the best deals on luxury models. The 2012 Mercedes-Benz GLK has 1.9-percent financing available, while the 2011 Acura RDX offers lease deals starting at $430 per month with nothing due at signing. The 2011 Chevrolet Tahoe which will be replaced along with all of GM’s full-size pickup trucks and full-size SUVS, has zero-percent financing available as do the 2011 Jeep Wrangler and 2011 Mazda CX-7.

Despite continued strong demand, manufacturers are offering deals on small cars to keep monthly payments low.  Lease deals are available on the Chevrolet Cruze, Hyundai Elantra, Volkswagen Jetta, Nissan Sentra, Nissan Versa or Hyundai Accent for less than $190 a month, plus down payment at signing. The Cruze is the least expensive of the bunch, with a lease costing just 22 cents per mile, or less than $9,000 over the course of a 39 month lease. Ford is offering a $250 cash incentive on Ford Fiestas equipped with manual transmissions. Nearly everything is on sale at GM’s Cadillac division including the popular CTS coupe, sedan and station wagon. But Cadillac is offering the biggest dealer cash programs on two models that are being discontinued – the STS with  $9,000 in dealer cash and the DTS, with $7,000.

Despite gas prices hovering at levels lower than seen in some time, manufacturers are offering few incentives for hybrids. Toyota is offering some lease deals on the Prius depending on the area, including Los Angeles where a $349-a-month lease is available. Honda is offering no deals on the Insight and Civic Hybrid, which had short supplies due to the March 11 earthquake in Japan. On non-hybrids, Honda is back in the incentives game, offering lease deals on the Accord, CR-V, Pilot and Odyssey. All have 0.9- to 1.9-percent financing. Honda is not offering lease, financing or dealer cash programs on the newly launched 2012 Honda Civic, which has been redesigned but has been in short supply due to the earthquake. Volvo also is more aggressive this month than it has been in the past, offering a host of lease deals on everything from the C30 to XC90.

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sasquatch7 says: 6:34 AM, 09.23.11

As the economy stays stagnant at best I think car companies are beginning to get slightly worried. Over the last several months auto makers have been raking in some nice profits. Rasing auto prices, lowering incentives and selling vehicles. Now sales are starting a slowdown so companies are uping both their sales and lease incentives to help try to keep their sales volume up or at worst level.

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