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Program

May 23, 2011

Time	Title	Speaker
6:00 PM	Cocktail party opens
7:00 PM	Welcome remarks	Jeremy Anwyl CEO of Edmunds.com
	Myth: Progress is Linear	Dr. Bob Price Sociology Professor at Texas State University
8:00 PM	Cocktail party ends

May 24, 2011

Time	Title	Speaker
8:00 AM	Breakfast
	Driver Psychology	Dan Ariely James B. Duke Professor of Behavioral Economics at Duke University (via video)
	Car Design and Ergonomics	Donald Norman Usability expert and author of Design of Everyday Things (via video)
8:30 AM	Opening remarks	Jeremy Anwyl CEO of Edmunds.com
8:45 AM	Building a Safety Dialogue	David Strickland Administrator of National Highway Traffic Safety Administration
9:10 AM	50 Years of Progress in Highway Safety — Where Do We Go From Here?	Adrian Lund President of Insurance Institute for Highway Safety
9:30 AM	Myth: We Know Why People Crash	Thomas Dingus Director of the Virginia Tech Transportation Institute
9:45 AM	Panel: Myth: Data is Just for Scientists in a Lab	Moderator: Russell Perkins Founding and Managing Director of InfoCommerce Janette Fennell President and founder of KidsAndCars.org Barbara Harsha Executive Director of Governors Highway Safety Association Peter Kissinger President of AAA Foundation for Traffic Safety Mark Vizecky Traffic Safety Engineer at Minnesota DOT "Toward Zero Deaths" Program
10:15 AM	Myth: Car Safety Concerns are Universal	Dr. Ely Dahan James Wei Visiting Professor in Entrepreneurship at Princeton University
10:30 AM	Break
11:00 AM	Myth: Safer Cars Make Us Safer	Dr. Barry Schwartz Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College and author of The Paradox of Choice
11:15 AM	What the Toyota Crisis Taught Us	Tim Ogden author of Toyota Under Fire
11:30 AM	Myth: A Million Dollars Can Take You a Long Way	Les Jackson Radio Host and Engineering Advisor for Edmunds.com Unintended Acceleration Contest
11:45 AM	Panel: Myth: You Can't Move Mountains	Moderator: Janet Mullins Grissom partner at Peck, Madigan, Jones & Stewart and former Corporate Vice President of Washington Affairs for Ford Motor Company, DC Dr. Billie Blair President/CEO of Change Strategists, Inc. and author of All the Moving Parts: Organizational Change Management Joan Claybrook former NHTSA administrator and long-standing consumer safety advocate Mike Jackson Chairman and CEO of AutoNation
12:30 PM	LeaseTrader.com Safety Announcement	John Sternal Vice President of Communications and Research for LeaseTrader.com
12:35 PM	Lunch
1:35 PM	The Next 50 Years: Moving Toward a New Era in Roadway and Vehicle Safety	Peter Appel Administrator of DOT's Research and Innovative Technology Administration
2:00 PM	Panel: Myth: Drivers are in Control	Moderator: Michelle Krebs Senior Editor of Edmunds' AutoObserver.com Roger Berg Vice President of Wireless Technologies at DENSO's Research Laboratories Thomas Broberg Senior Safety Adviser for Volvo Car Corporation Chris Theodore former Vice President of North America Car Product Development for Ford Motor Company and former Senior Vice President of Platform Engineering for Daimler-Chrysler
2:45 PM	Break
3:15 PM	Myth: Technology Makes Things Easier	Dr. Bryan Reimer Associate Director of the New England University Transportation Center and Research Scientist in the Massachusetts Institute of Technology AgeLab
3:30 PM	Myth: Drivers Need to Stay Focused	Dr. Daphne Bavelier Professor of Brain and Cognitive Sciences at the University of Rochester
3:45 PM	Myth: Ambiguity Has No Place on our Roads	Ben Hamilton-Baillie Architect, urban designer and movement specialist
4:00 PM	How Can Safety Advance, Given Challenges and Constraints?	Representative John Dingell of MI
4:30 PM	Myth: Conferences Never Have Practical Application	Jeremy Anwyl CEO of Edmunds.com
5:00 PM	Conference ends