VIDEO: Hyundai's Krafcik Discusses the Industry, Midsize Cars and Young PeopleBy Michelle Krebs June 8, 2010
Hyundai America President and CEO John Krafcik recently dropped by Edmunds.com's Santa Monica, Calif., offices where Senior Analyst and Editor at Large Karl Brauer interviewed him on video. They discussed the classic book, The Machine that Changed the World that Krafcik worked on as a student at Massachusetts Institute of Technology. They discussed the growing midsize car segment and the Hyundai Sonata's contribution to the category's boom. They pondered young people and their apparent lack of desire to drive or own cars. And then there's the lightening round of questions and answers.