Toyota Ranks 17th for NHTSA Customer Complaints, Edmunds.com Analysis ShowsBy Michelle Krebs February 10, 2010
No automaker should gloat over Toyota's quality woes because no automaker is free and clear on the issue of customer complaints.
In fact, an analysis by Edmunds.com of the National Highway Traffic Safety Administration (NHTSA) complaint database shows Toyota ranks 17th among automakers in the number of complaints per vehicle sold over roughly the past decade.
According to the database, which is comprised of input from individuals and is not checked for accuracy by NHTSA, Toyota was the subject of 9.1 percent of the complaints from 2001 through 2010. During this period, the company sold 13.5 percent of all new cars in the United States.
Land Rover ranks first among automakers, with 0.6 percent of the complaints compared to only 0.1 percent market share from 2001 through 2010.
The following chart sets forth the results for all automakers in this research:
Edmunds.com analysts also attempted to evaluate the deaths and injuries reported in the NHTSA database, but it quickly became clear that the data is inaccurate. For example, one complaint indicated that 99 people had died in one vehicle as a result of an accident.
"No one should overlook the issues raised by the Toyota recall, but it is important to keep things in perspective," reminded Edmunds.com CEO Jeremy Anwyl. "Driver distraction and driver error are the leading causes of collisions, fatal and otherwise. Seatbelt campaigns, Oprah Winfrey's 'No Phone Zone' initiative and other efforts to minimize driver distractions such as texting while driving are likely to save many more lives than any recall fix."
Edmunds.com has compiled the following facts based on the data it has deemed reliable:
- With 300,000,000 people in the U.S. and 42,000 deaths per year, the chance of dying in a car accident is 0.01 percent.
- With 193,552,000 licensed drivers in the U.S. and 42,000 deaths per year, the chance of a driver dying is 0.02 percent.
- The chance of being struck by lightning in a year in the U.S. is 0.0001 percent.
Edmunds.com has created a free resource to keep consumers informed about the recent Toyota recalls.
In addition, Edmunds.com lists the top 10 driver distractions and offers advice how to deal with them on its Web site.