Dodge Lays Out Future Product Plan; Hornet-Like Vehicle, New CUVBy Michelle Krebs November 4, 2009
Ralph Gilles, Chrysler's head of design and CEO of the Dodge division, laid out the division's future product plan at the marathon meeting outlining Chrysler's five-year plan under Fiat.
The biggest news is that Dodge finally will introduce a new B-segment hatch in the vein of the highly acclaimed Dodge Hornet concept shown some time ago, and Dodge will debut a completely new seven-passenger crossover based on Fiat technology.
In the near term - by the fourth quarter of 2010 - Dodge's Gilles said -- though he didn't show photos -- current core models will be revamped as follows:
The Dodge Avenger sedan gets a new interior, new engine, freshened exterior and improvements in NVH, comfort, convenience, performance and fuel economy. Multiple packages will be offered suited to different lifestyles but with the same price.
The Dodge Journey gets a new interior, new engine, freshened exterior and improvements similar to those on the Avenger.
The Dodge Caravan minivan receives the most significant treatment with an all new interior and exterior facelift, a new engine, a retuned suspension, ride and handling improvements and other enhancements.
The Dodge Charger is completely new and "dramatically styled."
Dodge will introduce an all-new seven-passenger crossover based on Fiat technology. Details were not provided nor was a vehicle name.
Beyond the near term -- between 2012 and 2013, Gilles said Dodge will introduce three more new models:
- A new C-segment sedan for North America. The Dodge Caliber is a C-segment vehicle.
- A new B-segment hatchback a la the Dodge Hornet concept. Chrysler sells no small B-segment vehicle at the moment.
- An all new D-segment sedan. The Dodge Avenger is the brand's current D-segment sedan entry.