Ford's Turn To Scratch Microsoft's BackBy Michelle Krebs September 29, 2009
Microsoft Corp. said Ford is among a handful of companies that will upgrade to the new Windows 7 operating system and help the company promote the new system that goes on sale next month.
Sounds like "you scratch my back and I'll scratch yours" deal.
Ford uses Microsoft's Sync communications and music system in many of its vehicles, and Microsoft, including its famous founder Bill Gates personally, has helped Ford promote it.
Now it's Ford's turn to help out Microsoft.
Ford executives, along with executives from Continental Airlines Inc., Starwood Hotels & Resorts Worldwide Inc. and Intel Corp., are meeting with Microsoft CEO Steve Ballmer in San Francisco Tuesday to discuss how they will help Microsoft promote Windows 7 beyond all upgrading to it, Bloomberg News reported.
Microsoft needs some help after it had few takers for its last operating system, Vista.
Microsoft's Gates helped Ford promote Sync at the giant Consumer Electronics Show and at the 2007 North American International Auto Show, where he bantered via video phone with Ford's Mark Fields. Gates also donated $1 million to The Henry Ford, established by Henry Ford on the automaker's campus in Dearborn, Michigan.
Photos by Ford
1 - Ford's Mark Fields discusses Ford Sync with Microsoft's Bill Gates at the 2007 North American International Auto Show in Detroit.
2 - Bill Ford and Bill Gates pose in front of a Model T after Microsoft donated $1 million to The Henry Ford Museum.