Ford: Bolder Moves RequiredBy Michelle Krebs February 8, 2007
Letâs hope Fordâs new CEO Alan Mulally has bolder moves up his sleeve than just the renaming of a few cars.
Ford announced this week at the Chicago Auto Show that it would re-name the Ford Five Hundred and Freestyle and the Mercury Montego. Their names change to the Taurus, Taurus X and Sable, respectively, with the introduction of the 2008 versions. Reviews were mixed on the move (see yesterdayâs post).
Fordâs President of the Americas, in his keynote speech to open the show, vowed Fordâs âBold Movesâ advertising tagline is more than a tagline. It's the company's guiding light.
Prove it. Bring it on. Letâs see some bold, smart moves â something more than changing the names on some cars.