Rechristened Chevrolet Camaro Bound for Chinese Roads
2011 Shanghai Auto Show
2011 Shanghai Auto ShowJust the Facts:
- The Chevrolet Camaro is set to go on sale in China after its introduction next month at the 2011 Shanghai Auto Show.
- The Camaro gets a new name for this new market. It will be called Ke Mai Luo — a phonetic way of saying Camaro.
- The Ke Mai Luo will be equipped with the 3.6-liter engine and start at the U.S. equivalent of around $76,000.
BEIJING — The Chevrolet Camaro will lead the American muscle car offensive into the growing Chinese auto market. GM said on Tuesday that the Camaro will go on sale in China after its introduction next month at the 2011 Shanghai Auto Show.
"(This is the) first time we have imported Camaro to China," said Michael T. Albano, Chevrolet spokesman, in response to an e-mailed query from Edmunds.com.
It will be called Ke Mai Luo — a phonetic way of saying Camaro. GM described the new name as "sonorous," which means "imposing or grand," according to the Oxford Encyclopedic English Dictionary. Babel Fish, a Web-based translation service, offers no translation for Ke Mai Luo.
GM said the Ke Mai Luo will be equipped with the smaller 3.6-liter V6 engine. It will be priced at the U.S. equivalent of around $76,000. A 2011 Chevrolet Camaro LS with a 3.6-liter V6 in the U.S. starts at $23,530, including an $850 destination charge.
GM said it will announce additional details about the Camaro launch in China at the 2011 Shanghai Auto Show.
The decision to launch Camaro in the Chinese market was based on the success of that country's luxury sports car market, noted GM. Ferrari achieved record sales in China in 2010.
Even with its American moniker, Camaro is already well-known in China. The China Daily News recently mused, "Is the day when you might drive a Chevy Camaro or an Audi A6 styled by a Chinese designer almost here?"
Edmunds.com says: Will Detroit muscle have a universal appeal? We're betting it will. — Anita Lienert, Correspondent