Hot-Rod Toyota Prius Leads Toyota Pack at 2012 SEMA Show

2012 SEMA Show

  • "Tekked-Out" Toyota Prius Picture

    "Tekked-Out" Toyota Prius Picture

    "Tekked-Out" Toyota Prius. | October 19, 2012

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2012 SEMA Show

Just the Facts:
  • Toyota will unveil four custom vehicles, including a hot-rod Toyota Prius, at the upcoming 2012 SEMA Show.
  • The cars are dubbed the Toyota Tundra "Desert Pre-Runner," "Tekked-Out" Toyota Prius, "Rowdy Edition" Toyota Camry and the Toyota Sequoia "Dragquoia."
  • Toyota will unveil the vehicles, which are entries in the Toyota Racing Dream Build Challenge, on October 30 at the 2012 SEMA Show.

TORRANCE, California — Toyota will unveil four custom vehicles, including a hot-rod Toyota Prius, at the upcoming 2012 SEMA Show. The vehicles are entries in the Toyota Racing Dream Build Challenge.

Toyota's Dream Build Challenge pitted four drivers from NHRA and NASCAR against each other to see who could create the best customized Toyota vehicle, with the winner getting $50,000 donated to a charity of their team's choice. Drivers chose the Toyota Prius, Tundra, Sequoia and Camry as their base vehicles.

One of the Toyota SEMA vehicles is a modded Tundra called the "Desert Pre-Runner." The Tundra team is headed up by NHRA Funny Car racer Alexis DeJoria. The custom Tundra features off-road modifications such as long A-arms, trailing arms, huge shocks that allow for more than 20 inches of wheel travel, a rear-mounted fuel cell and a leather-wrapped roll cage.

NASCAR driver Clint Bowyer's team built a "Tekked-Out" Toyota Prius.

"When you think of a hot rod, you don't think of a Prius," Bowyer said in a statement. "A young, sophisticated global thinker meets a connected, socially conscious traveler — that's the theme of the Tekked-Out Prius." The hybrid has a 17-inch touchscreen computer with Windows 7, two ASUS tablets and a sideview camera instead of mirrors. Fiber-optic lighting and a 16-speaker JBL audio system round out the tuner hybrid.

NASCAR driver Kyle Busch piloted another squad and built a "Rowdy Edition" of the Toyota Camry. This variant gets its rowdy name thanks to a wide-body kit, dual exhaust and Lexus IS F bucket seats.

The final team is led by NHRA driver Antron Brown, focusing on a Toyota Sequoia. Dubbed the "Dragquoia," the SUV features 21.5-inch-wide rear tires, a 650-horsepower supercharged engine, custom chassis and a weight loss of 1,600 pounds. Toyota calls it a "9-10-second Sequoia," and it fittingly gets five-point racing harnesses, a custom roll cage and tail-mounted parachute.

All of the cars will debut on October 30 at the 2012 SEMA Show, but the winner of the contest will first be chosen by fans on the Toyota Racing Facebook page. Voting kicks off October 20, and those participating will have the chance to enter and win prizes from Toyota.

Edmunds says: Our money is on the mind-boggling 10-second Dragquoia.


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