2011 SEMA ShowJust the Facts:
- The 2012 Toyota Camry Daytona 500 Pace Car and 2012 Toyota Yaris B-Spec Club Racer rev up in time for the 2011 SEMA Show.
- The Camry Pace Car marks the first time a non-domestic car has paced the "Great American Race," notes Toyota.
- The Yaris SEMA offering is significant because it's the first racecar built for competition in the U.S. from the next-generation 2012 Yaris SE.
LAS VEGAS — Racing is the focus of Toyota's 2011 SEMA Show display, as the 2012 Toyota Camry Daytona 500 Pace Car and the 2012 Toyota Yaris B-Spec Club Racer take center stage.
The Camry Pace Car marks the first time a non-GM, Ford or Chrysler car has paced the "Great American Race," notes Toyota. Such a move may not be as controversial as it once was, given the fact that Toyota has invested $5.4 billion in its Georgetown, Kentucky, complex, which builds several U.S. vehicles, including the Camry and Camry Hybrid. The plant employs 6,600 people and has a payroll of $441 million, according to Toyota's corporate Web site.
The Camry Pace Car will lead the field for the start of the Daytona 500 on February 26.
Based on the 2012 Toyota Camry SE with its 268-horsepower 3.5-liter V6 engine, the pace car gets a StopTech Big Brake Kit, TRD custom stainless-steel exhaust and Tein adjustable suspension. Safety equipment includes a roll cage, four-point Simpson racing seat belts, Whelen LFL Liberty LED lightbar and an onboard fire extinguisher.
The Yaris SEMA offering is significant because it's the first racecar built for competition in the U.S. from the next-generation 2012 Yaris SE.
The Yaris club racer will compete in the SCCA B-spec category in 2012. It gets Toyota Le Mans GT-One inspired graphics, a Cusco Zero-3 Series Suspension kit, eight-point SCCA-spec roll cage and a Beta Motorsports cat-back exhaust.
"It demonstrates how the Yaris offers a cost-friendly avenue for amateur racers eager to gain experience in SCCA wheel-to-wheel racing," said Toyota in a statement.
Edmunds.com says: Toyota makes more inroads into American racing with its 2011 SEMA Show offerings.