Rolls-Royce To Focus on Personalization at 2010 Paris Auto Show
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Rolls-Royce To Focus on Personalization at 2010 Paris Auto Show

2010 Paris Auto Show


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2010 Paris Auto Show

Just the Facts:
  • Rolls-Royce will present five bespoke models next week at the Paris auto show.
  • A one-off Phantom Extended Wheelbase in Gunmetal metallic with Sunrise leather interior will be on display.
  • A Carrara White metallic Phantom Drophead Coupe with Hotspur Red leather interior will also be shown.

GOODWOOD, England — Rolls-Royce Motor Cars, taking a breather from a fairly steady stream of new-model introductions, will focus instead on showcasing its personalization program at the 2010 Paris Auto Show.

Rolls-Royce, part of the BMW group, will display five bespoke models, including a Phantom Extended Wheelbase in Gunmetal metallic with Sunrise leather interior, as well as a Carrara White metallic Phantom Drophead Coupe with Hotspur Red leather interior. The company also plans to show a Phantom Coupe and two bespoke versions of the new Ghost.

The one-off Phantom Extended Wheelbase features such bespoke interior design elements as seat piping; white instrument dials, control dials and clock face with mother-of-pearl centers; Rolls-Royce monogram embroidery in all head restraints; and personalized tread plates inscribed with Mondial de l'Automobile Paris 2010.

Rolls-Royce said it also plans to display an exclusive four-person picnic set.

Edmunds.com says: Just the thing for wealthy families with too much time on their hands. Are there any of those left? — Paul Lienert, Correspondent

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