Mazda Shinari Concept To Debut

2010 Paris Auto Show

  • Mazda Shinari Picture

    Mazda Shinari Picture

    Mazda unveiled its Shinari concept this week in Italy. | August 31, 2010

5 Photos

2010 Paris Auto Show

Just the Facts:
  • Mazda unveiled its Shinari concept this week in Milan.
  • The Shinari's front end is described as the face of future Mazda products.
  • The four-door coupe will be shown at the upcoming Paris auto show.

MILAN, Italy — Mazda has officially unveiled the Shinari, a four-door "coupe" concept that introduces the company's new Kodo design language.

Shinari looks good enough to stand on its own, but Mazda apparently has no immediate production plans for the four-seater, judging from what little its designers shared with journalists at a preview here, ahead of the concept's formal unveiling at the 2010 Paris Auto Show in late September.

Mazda emphasized that Kodo — said to translate as "soul of motion" — was a collaboration among its design studios in Japan, Europe and the U.S., and is intended to replace the Nagare design language that graced such recent production cars as the latest Mazda 3.

In particular, the front-end design of the Shinari, with its signature aluminum wing, was described as the new face of future Mazda production vehicles. According to Britain's Autocar, Shinari's "prominent, gaping-mouth grille . . . does away with Nagare's 'smiling face.'"

The concept's interior, designed in California, features aluminum trim, chronometer-style gauges and leather-covered seats and surfaces, as well as an asymmetric front seating layout plus deep rear buckets. says: From the rear, a dead ringer for the Hyundai Genesis Coupe. — Paul Lienert, Correspondent

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