Nissan Leaf Set To Go Mainstream

2011 New York Auto Show


  • 2011 Nissan Leaf Picture

    2011 Nissan Leaf Picture

    Nissan said it will accelerate the U.S. market launch of the Nissan Leaf starting on May 1. | April 20, 2011

2011 New York Auto Show

Just the Facts:
  • Nissan on Wednesday said it will rev up the market launch of the Nissan Leaf in the U.S. with deliveries set to "move into the many thousands."
  • Reservations for the Nissan Leaf will reopen on May 1 for consumers in the original launch states of Arizona, California, Hawaii, Oregon, Tennessee, Texas and Washington, with a wider U.S. rollout continuing in the fall.
  • Nissan said the first post earthquake-produced Nissan Leafs will arrive in the U.S. on April 27.

NEW YORK — Even as it continues to work out the glitches in the debut of its electric car, Nissan on Wednesday said it will rev up the market launch of the Nissan Leaf in the U.S. with deliveries set to "move into the many thousands." The announcement was made at the 2011 New York Auto Show.

Just five days ago, Nissan announced that it will reprogram 5,300 Leafs worldwide after restart complaints. The debut of the Leaf has encountered a couple of speed bumps, from the restart defect to the production problems posed by the March 11 earthquake, tsunami and nuclear reactor disaster in Japan. Nissan on Wednesday also announced that "the first vessel carrying post earthquake-produced Nissan Leafs is scheduled to arrive to U.S. shores April 27."

The ambitious market launch for the Leaf appears to be full steam ahead now. Nissan said it will reopen reservations for the Leaf on May 1 for consumers in the original launch states of Arizona, California, Hawaii, Oregon, Tennessee, Texas and Washington, with a wider U.S. rollout continuing in the fall. The Leaf will be available to consumers in Alabama, Florida, Georgia, North Carolina, Maryland, South Carolina and Virginia in the fall, with nationwide ordering kicking off in 2012, said Nissan.

"Nissan Leaf deliveries are about to grow from the few hundreds, to the many thousands, and all current customer orders will be fulfilled by the end of this summer," said Carlos Tavares, Nissan Americas chairman, in a keynote address at the 2011 New York Auto Show.

The alt-energy vehicle choices for U.S. consumers continue to grow. Yesterday, Toyota announced that prospective buyers for its Prius Plug-in Hybrid could registerfor the car on Friday, which is Earth Day.

Nissan on Wednesday provided a clearer picture of the typical Leaf buyer. It described them as "a combination of conscientious environmentalists and tech-savvy individuals."

"They are highly educated, have excellent credit, and are in the nation's top 15 percent for household income," the company said in a statement.

According to Nissan data, the average trip length of these early adopters is 7 miles. It said the average charging time for the Leaf is 2 hours and 11 minutes.

Edmunds.com says: It should be easier to get your hands on a Nissan Leaf in the coming months. — Anita Lienert, Correspondent

Leave a Comment
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT