Buick LaCrosse GL Concept Inspired by Heirlooms

2011 Los Angeles Auto Show


  • Buick LaCrosse GL Concept Picture

    Buick LaCrosse GL Concept Picture

    The Buick LaCrosse GL Concept showcases the GM brand's ambitions to move upmarket. | January 18, 2012

13 Photos

Just the Facts:
  • The Buick LaCrosse GL Concept, which is said to be inspired by "fine cuisine" and "heirloom objects," is set for a debut at the 2011 Los Angeles Auto Show.
  • The LaCrosse GL Concept may preview a new trim level for the LaCrosse.
  • The cosmetic package includes subdued brushed-and-tinted chrome, poufy-looking seat cushions and a suede headliner in the cabin.

LOS ANGELES — The Buick LaCrosse GL Concept, which is said to be inspired by "fine cuisine" and "heirloom objects," is set for a debut at the 2011 Los Angeles Auto Show.

The LaCrosse GL Concept may preview a new trim level for the production LaCrosse, with GM saying in a statement that the concept is designed to "serve as inspiration for future Buick models." It also hints that Buick may be ready to move out of so-called "near luxury" territory and onto the turf occupied by Lexus and Jaguar. The cabernet red exterior paint on the Buick concept looks as if it's cribbed from the rich yet subtle palette of Lexus.

The "heirloom objects" in question are not granny's antimacassar or the sometimes disappointing junk seen on PBS's Antiques Roadshow. Buick said the concept takes its cues from such romantic items as "the burnished metal of antique jewelry, ombre patina on vintage guitars — most notably Gibson Les Paul guitars — and the "flocked lining of keepsake boxes."

Details on the concept include brushed-and-tinted chrome accents on the exterior instead of bright chrome. The Buick LaCrosse GL Concept also gets satin-finish 20-inch wheels.

The cabin gets a suede headliner and poufy-looking seat cushions that Buick says "evoke windswept sand dunes."

Again, Buick seems to be repeating the Lexus mantra of understated elegance in crafting the concept.

"Buick customers enjoy the finer things in life, but don't need to flaunt it," said Magdalena Kokoszynska, creative designer on the LaCrosse GL in a statement.

No details were given on the LaCrosse GL's technical specifications.

Edmunds.com says: The Buick LaCrosse GL Concept flaunts the GM brand's lofty ambitions — but it is still unclear when any of these design elements will see the light of day.

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