Rolls-Royce Wraith Debuts With $300,000+ Price Tag
2013 Geneva Auto Show
2013 Geneva Auto ShowJust the Facts:
- The Rolls-Royce Wraith will carry a price tag of more than $300,000 when it goes on sale later this year.
- The Wraith debuted at the 2013 Geneva Auto Show.
- It is being billed as the fastest and most powerful Rolls-Royce ever.
The two-tone Wraith debuted at the 2013 Geneva Auto Show. The luxury automaker said the Wraith will be priced at the U.S. equivalent of $319,266 when it goes on sale in Europe in the last quarter of the year. Pricing details in other markets will be revealed later.
The Wraith, with its fastback design, is being billed as the fastest and most powerful Rolls-Royce ever. It signals a new marketing strategy for the brand, which typically offered its cars for wealthy buyers with chauffeurs — not for enthusiasts who like to get behind the wheel themselves.
The Wraith essentially is a shortened version of the Rolls-Royce Ghost that has "just a hint of the noir," according to the automaker.
The Ghost's 6.6-liter twin-turbo V12 has been tweaked to produce 624 horsepower. It is mated to an eight-speed ZF transmission. Rolls-Royce says the Wraith sprints from zero to 60 mph in 4.4 seconds.
A new feature that is being showcased on the Wraith is Satellite Aided Transmission. The "technology uses GPS mapping data to ensure the correct gear is always pre-selected for the road terrain ahead," said Rolls-Royce in a statement.
The Wraith is being pitched as more of a driver's car, with body roll minimized and steering sensitivity weighted "adding to the spirited drive," said Rolls-Royce.
There is no skimping on luxury amenities, however. The Wraith gets a Starlight Headliner, which features 1,340 glowing fiber optic elements "to give the impression of a glittering, starry night sky," said the company.
Edmunds says: The Rolls-Royce Wraith appears poised to steal some buyers away from the Bentley Continental GT.