Chinese Qoros Sedan Confirmed for Debut at 2013 Geneva Auto Show

2013 Geneva Auto Show


  • Qoros Sedan

    Qoros Sedan

    The Qoros sedan will debut at the 2013 Geneva Auto Show. | November 07, 2012

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2013 Geneva Auto Show

Just the Facts:
  • The first car in the new Chinese Qoros brand lineup, a sedan designed by the former head of Mini design, will debut at the 2013 Geneva Auto Show.
  • The Qoros sedan, which targets the Ford Focus and Volkswagen Golf, will go on sale in China and Europe next year.
  • The new brand said it will also introduce hybrid and electric vehicles.

GENEVA — The first car in the new Chinese Qoros brand lineup, a sedan designed by the former head of Mini design, will debut at the 2013 Geneva Auto Show.

The Qoros sedan, which targets the Ford Focus and Volkswagen Golf, will go on sale in China and Europe next year. Details were scanty, but the car is described in a statement as a compact four-door sedan that will compete in the C-segment in China and Europe.

"Full details about the first car from Qoros will be revealed at its launch," said the company in a statement.

The Qoros was designed by Gert Volker Hildebrand, Qoros executive director of design. Hildebrand served as the head of Mini design for 10 years. He was responsible for the look of the Mini, Mini Cabrio, Mini Clubman and Mini Countryman.

The new Qoros brand said it will also introduce hybrid and electric vehicles.

The Qoros sedan's name was not revealed. The company is a partnership between China's Chery Automobile and Israel Corp., a global holding company.

"We are a new company without any legacy or previous history, which gives us a great advantage because we are starting from scratch with a clean sheet of paper," said Volker Steinwascher, Qoros vice chairman, in a statement on Wednesday.

Edmunds says: One of the newcomers to the 2013 Geneva Auto Show has big plans.

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