Nissan Nismo Concept Watch Debuts at 2013 Frankfurt Auto Show
2013 Frankfurt Auto Show
- The Nissan Nismo Concept Watch, which debuts at the 2013 Frankfurt Auto Show, is designed to enhance driver performance.
- The "smartwatch" is designed for drivers of Nissan Nismo cars.
- The watch captures the driver's biometric data using a heart-rate monitor.
FRANKFURT, Germany — The Nissan Nismo Concept Watch, which debuts at the 2013 Frankfurt Auto Show, is designed to enhance driver performance.
The "smartwatch" is designed for drivers of Nissan Nismo cars. The watch connects to the car using a smartphone app via Bluetooth Low Energy.
The watch captures the driver's biometric data using a heart-rate monitor. It also helps the driver to monitor the efficiency of the vehicle with average speed and fuel-consumption readings. The watch will also track and "rate" the user's social performance across Facebook, Twitter, Pinterest and Instagram.
"Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo brand more accessible," said Gareth Dunsmore, Nissan Europe marketing communications general manager, in a statement.
"On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo athletes and it is this technology we want to bring to our fans to enhance their driving experience."
Nissan said it is investigating "heart and brain monitoring technologies for future wearable tech."
Pricing and launch timing for the watch were not disclosed.
The watch will be available in black, white and black-and-red. Nissan said the watch will be made using tires and rubber from the racetrack.
Edmunds says: Nissan leapfrogs the competition with this new smartwatch, which is a far better brand souvenir than a coffee mug or t-shirt.