Smart Teams With Brabus and Fashion Brand WeSC
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Smart Teams With Brabus and Fashion Brand WeSC

2011 Frankfurt Auto Show


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2011 Frankfurt Auto Show

Just the Facts:
  • Aiming to buff its credentials among younger, hipper buyers, Smart has teamed with "street fashion" brand WeSC and German tuner Brabus to create the Smart Brabus Tailor-Made by WeSC.
  • The partners' initial effort is a special-edition Smart Fortwo Cabrio.
  • WeSC selected colors and fabrics for the Frankfurt showcar from the Smart Brabus Tailor-Made palette.

FRANKFURT, Germany — Aiming to buff its credentials among younger, hipper buyers, Smart has teamed with Swedish "street fashion" brand WeSC and German tuner Brabus to create the Smart Brabus Tailor-Made by WeSC.

The partners' initial effort, to be displayed next week at the 2011 Frankfurt Auto Show, is a special edition of the Smart Fortwo Cabrio.

WeSC — the initials stand for We Are the Superlative Conspiracy — was launched in 1999 by a group of skateboarders and snowboarders, and aims to inject a bit of the skateboarding culture into its footwear and other apparel.

The Stockholm-based fashionistas selected colors and fabrics for the Frankfurt showcar from the Smart Brabus Tailor-Made palette — notably a gold paint scheme that is partly matte and partly high gloss, accented with jet-black wheels and quilted leather seats.

Ahead of the Frankfurt show, Smart released a video on the development of the car.

Available for order now through Brabus, the car features a turbocharged 101-horsepower engine and a Brabus leather-wrapped sport steering wheel and gearshift lever, among other goodies.

Edmunds.com says: And don't miss the custom WeSC headphones for Smart, available next spring from the WeSC online store.

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