Eterniti Hemera: New Luxury SUV To Debut at 2011 Frankfurt Auto Show

2011 Frankfurt Auto Show

  • Eterniti Hemera Picture

    Eterniti Hemera Picture

    Eterniti Motors has released a sketch of its new Hemera utility vehicle. | August 18, 2011

2 Photos

2011 Frankfurt Auto Show

Just the Facts:
  • Eterniti has released a sketch of its new Hemera utility vehicle.
  • The new London-based company wants to join the ranks of luxury carmakers.
  • The firm also plans a new supercar to follow the SUV.

LONDON — Eterniti Motors, a new London-based company that bills itself as "a different kind of luxury car brand," plans to unveil a new $250,000 sport utility vehicle called Hemera at the 2011 Frankfurt Auto Show.

Eterniti released a sketch of the Hemera — in Greek mythology, she was the goddess of the daytime — as well as a 38-second teaser video on its Web site.

On its Twitter page, Eterniti tweeted: "New, boutique luxury car brand uniquely from London, offering bespoke specifications. Shortly launching the word's first Super-SUV."

Britain's Autocar said the Hemera will be a rival to the upcoming Aston Martin Lagonda and as-yet-unnamed Bentley SUV, and will be priced from around $250,000.

An Eterniti spokesman told the publication that the company plans to build "bespoke high-level luxury vehicles with high-quality, hand-crafted interiors," with the Hemera SUV to be followed by a supercar.

Autocar said Eterniti describes the Hemera as "high performance." Despite Eterniti's Twitter assertion that the Hemera will feature "bespoke specifications," Autocar said the company spokesman acknowledged that the SUV will use "elements of other vehicles," while the supercar will be a truly unique, ground-up design. says: While Eterniti is based in London and registered in the U.K., the company has told several media outlets that it is backed by "an international group of investors." Stay tuned for more details from Frankfurt.

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