A Playful VW Suggests Buggy Up! at 2011 Frankfurt Auto Show

2011 Frankfurt Auto Show


  • Volkswagen Buggy Up! Picture

    Volkswagen Buggy Up! Picture

    A sporty spinoff of the new Up! hatchback, the Buggy Up! draws inspiration from classic '60s dune buggies based on the original VW Beetle. | September 15, 2011

8 Photos

2011 Frankfurt Auto Show

Just the Facts:
  • A sporty spinoff of the new Up! hatchback, the Buggy Up! draws inspiration from classic '60s dune buggies based on the original VW Beetle.
  • Virtually the entire cockpit, including the audio/infotainment controls, is waterproof.
  • The open-air body has been completely redesigned.

FRANKFURT, Germany — A sporty spinoff of the new Up! hatchback, the Buggy Up! draws inspiration from classic '60s dune buggies based on the original VW Beetle.

Displayed at the 2011 Frankfurt Auto Show here alongside its more prosaic siblings, the Buggy Up! commands attention, starting with its Hot Orange paint scheme and matte-gray bumpers and sills.

The vehicle itself doesn't look much like the hatchback. VW chopped the top and eliminated the doors, creating open side sills. It also redesigned the front and rear ends, added a fold-down tailgate, lowered the car by 0.8 inch and fitted 18-inch wheels and tires.

The two-seat cockpit, with its orange-and-gray color scheme and beach-ready theme, is pure Southern California. The seats are coated in neoprene and VW has installed drain plugs to prevent flooding. There's an iPhone/iPod dock and the controls have been waterproofed. The entire infotainment module, which features integrated active speakers, can be removed from the car for on-the-beach parties.

Edmunds.com says: An appropriate choice for a company with deep roots in the dune buggy tradition.

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