Hyundai HCD-14 Genesis Makes Design Statement - for Now

2013 Detroit Auto Show


  • Hyundai HCD-14 Genesis Picture

    Hyundai HCD-14 Genesis Picture

    Hyundai HCD-14 Genesis. | January 14, 2013

25 Photos

2013 Detroit Auto Show

Just the Facts:
  • The Hyundai HCD-14 Genesis previews future Hyundai premium vehicle design, the automaker says, but the wild card is whether the new head of Hyundai Group design approves of the direction.
  • The Hyundai HCD-14 Genesis bowed on Monday at the 2013 Detroit Auto Show.
  • Design elements of the low-slung Hyundai HCD-14 Genesis include a rear-hinged door, large wheels and an asymmetrical center stack in the cabin.

DETROIT — The Hyundai HCD-14 Genesis previews future Hyundai premium vehicle design, the automaker says, but the wild card is whether the new head of Hyundai Group design approves of the direction. The Hyundai HCD-14 Genesis bowed on Monday at the 2013 Detroit Auto Show.

Design elements of the low-slung Hyundai HCD-14 Genesis include a rear-hinged door, large wheels and an asymmetrical center stack in the cabin.

Hyundai announced on Sunday that Peter Schreyer will lead the long-term "design vision and strategy" for Hyundai and sister brand Kia. Schreyer has been appointed as president of Hyundai Motor Co. to oversee "Hyundai and Kia's design centers in order to streamline its resources and create synergy between the two brands," the automaker said in a statement.

Just three weeks ago Schreyer was named a president at Kia, the first foreigner to hold the post. He is a former chief designer for Audi and Volkswagen and is the brains behind the Audi TT.

The latest move makes Schreyer arguably the most powerful auto designer in the world and comes on the eve of the unveiling of the HCD-14 Genesis.

Hyundai executives told Edmunds privately on Monday that they are concerned about two things: that Schreyer will either take credit for the HCD-14 or else rip it up and start with a clean sheet of paper. However, if the HCD-14 Genesis is far along in the design process, Schreyer will likely just tweak certain elements, such as headlights and taillights.

Hyundai Motor America did not respond immediately to a query from Edmunds seeking official comment on the future of the HCD-14 Genesis.

"HCD-14 Genesis gives a hint of the design direction we'll be taking and an indication of the focus we're placing on driving dynamics and technology," said John Krafcik, Hyundai Motor America president and CEO in a statement.

The HCD-14 Genesis is a technology powerhouse. It includes the use of driver eye tracking and 3-D hand-gesture recognition in place of traditional buttons and knobs in the cabin, all in the interest of cutting driver distraction.

"This proprietary interface represents Hyundai's vision for future vehicle (human machine interface) and sets a new benchmark in active driver safety technology," the automaker said.

The concept has "classic rear-drive sport sedan proportions," according to Hyundai. They include short overhangs, a sharply tapered greenhouse and a short rear deck.

The HCD-14 Genesis is equipped with the 5.0-liter Hyundai Tau V8 engine linked to an eight-speed automatic transmission.

Edmunds says: The key question is not whether you like the HCD-14 Genesis, but whether legendary auto designer Peter Schreyer likes it.

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