Hyundai Curb Concept Teased

2011 Detroit Auto Show

  • Hyundai Curb Concept Picture

    Hyundai Curb Concept Picture

    Hyundai says the "Curb" name — which can be either a noun or a verb — signals that the crossover is "an urban activity vehicle." | January 06, 2011

2 Photos

2011 Detroit Auto Show

Just the Facts:
  • The Hyundai Curb concept crossover takes aim at the Nissan Juke and is noteworthy for being the first Korean concept by former GM designer Phil Zak.
  • The Curb name is a blend of "crossover" and "urban," according to Hyundai Motor America.
  • The hatchback is designed to seat four passengers and updates Hyundai's "fluidic" design.

DETROIT — Hyundai on Thursday teased its Curb concept crossover, showing off an edgy four-passenger hatchback designed to take on the Nissan Juke. The Curb, which blends the words "crossover" and "urban," will make its world debut on Monday at the 2011 Detroit Auto Show.

The Curb is significant because it is the Korean automaker's first concept from the hand of Phil Zak, the former GM designer who joined Hyundai in 2009. Zak, the chief designer at Hyundai's North American Design Center in Irvine, California, formerly was head of exterior design at GM Europe and was responsible for the Chevrolet Equinox, GMC Terrain and Opel Ampera, according to Car Design News.

"The Curb tests the market for a compact youth-oriented crossover that slots in below the (Hyundai) Tucson," said Miles Johnson, Hyundai Motor America spokesman, in a phone conversation with Inside Line on Thursday.

The Curb — also known as HDC12 internally — has a muscular look, with dramatic five-spoke wheels, a roof-mounted spoiler, snub nose and a spear-shaped line cutting along the body side. Wavy lines dominate the cabin, which has a clean, uncluttered look and slim seats.

Johnson said further details, including technical specifications, will be released on Monday. He would not confirm whether the Curb has been approved for production. says: The Curb, with its U.S. roots, could be a compelling competitor to the Juke. — Anita Lienert, Correspondent

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