Crashed Volvo C30 Electric Adds Drama to 2011 Detroit Auto Show

2011 Detroit Auto Show


  • Volvo C30 Electric Picture

    Volvo C30 Electric Picture

    A crashed Volvo C30 Electric is turning out to be one of the showstoppers of the 2011 Detroit Auto Show. | January 12, 2011

2011 Detroit Auto Show

Just the Facts:
  • A crashed Volvo C30 Electric stood out among the pristine — and unscratched — products on display at the 2011 Detroit Auto Show.
  • Volvo said it decided to add the crashed car to its display to "spotlight the important issue of electric car safety."
  • Volvo had considered showing off a crashed vehicle at previous Detroit auto shows, but its previous owner Ford always put the brakes on such a plan.

DETROIT — A crashed Volvo C30 Electric vehicle turned heads at the 2011 Detroit Auto Show after its reveal on Tuesday, standing out in a sea of carefully groomed cars and trucks and underscoring the automaker's continuing emphasis on its safety reputation.

Volvo had considered showing off a crashed vehicle at previous Detroit auto shows, one Volvo executive told Edmunds.com, but could never get approval from Ford, its previous owner. With Chinese automaker Geely now in charge, a crashed C30 Electric was the perfect way to show off the car's crashworthiness, said Volvo in a statement.

The C30 Electric, positioned behind a blue barrier and with airbags deployed, had undergone a frontal offset crash test at 40 miles per hour. Volvo said the car had a fully charged battery when it was crashed in early December, but that the "batteries and cables that are part of the electric system remained entirely intact after the collision."

"In Detroit, we are the first car maker to show the world what a truly safe electric car looks like after a collision with high-speed impact," said Stefan Jacoby, Volvo Cars' president and CEO, in a statement.

Deliveries of the first Volvo C30 Electric, which is equipped with a 110-horsepower electric motor, to customers in Sweden will start in early 2012. A demo fleet is also planned for the U.S. later this year.

Edmunds.com says: Don't try this at home. — Anita Lienert.

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