Superman-Inspired 2013 Kia Optima Hybrid Bound for 2013 Chicago Auto Show

2013 Chicago Auto Show


  • Superman-inspired 2013 Kia Optima Hybrid Picture

    Superman-inspired 2013 Kia Optima Hybrid Picture

    The Superman-inspired 2013 Kia Optima Hybrid is bound for the 2013 Chicago Auto Show. | January 30, 2013

2013 Chicago Auto Show

Just the Facts:
  • The Superman-inspired 2013 Kia Optima Hybrid, the latest in the lineup of Kia superhero vehicles, will debut at the 2013 Chicago Auto Show.
  • Kia is teasing the superhero Kia Optima Hybrid courtesy of a single image that shows the car decked out in blue exterior paint with the Superman logo emblazoned on the hood.
  • The Superman Kia Optima Hybrid is the latest vehicle in a partnership with DC Entertainment that intends to raise awareness for the "We Can Be Heroes" famine relief campaign.

CHICAGO — For much of his career, Superman has fought for truth, justice and the American way. Now, Korean automaker Kia has adopted the superhero as the inspiration for its Superman-inspired 2013 Kia Optima Hybrid, which is set for a debut at the 2013 Chicago Auto Show.

The Superman Kia Optima Hybrid is the latest vehicle in a partnership with DC Entertainment that intends to raise awareness for the "We Can Be Heroes" famine relief campaign. It joins the Batman, Aquaman, The Flash, Cyborg and Green Lantern-inspired Kia vehicles that debuted last year.

Kia is teasing the superhero Kia Optima Hybrid courtesy of a single image that shows the car decked out in blue exterior paint with the Superman logo emblazoned on the hood. More details on the Man of Steel's car will be released on February 7.

A total of eight superhero Kias will be built in this unique marketing effort. The vehicles will eventually be auctioned off to benefit the charity.

Edmunds says: A Superman Kia is all well and good. But what we really want to see is a Gangnam Style Kia.

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