Drop dead gorgeous. Da Silva is a genius. This is my first Audi (but coincidentally, this is the 6th among my whole family). Almost bought the 3 series and then saw the A5 was coming out in the states. The outside is absolutely stunning, the inside design is beautiful but ridiculously comfortable. I drive 3 hours a day going to and from work and my commute couldn't be any more fun than it is now. Audi's made me a fan for life.
The entire car design. The engine and handling. The interior. The high gas mileage for the neck snapping performance. Would love an S5 but not for the commute - couldn't ask for more efficiency with this much power.
Finding out voice activation wasn't "activated" was the only disappointing event after I bought the car. While every other part of the car exceeded its competition, I found the navigation was somewhat inferior to Infiniti's nav system that included traffic...
† Edmunds.com received the highest numerical score in the proprietary J.D. Power 2014 Third-Party Automotive Website Evaluation Study℠. Results based on responses from 3,381 responses, measuring 14 companies and measures third-party automotive website usefulness among new and used vehicle shoppers. Proprietary study results are based on experiences and perceptions of owners surveyed from January 2014. Your experiences may vary. Visit jdpower.com.