Okay...At first I didn't like the styling of the new TL. But I have to admit it has grown on me. I love the sexy shape, the way it handles, and the well designed interior. Before purchasing the TL, I test drove the Lexus IS 250 and the BMW 325I. The IS was too slow (4cyl engine in a 35K dollar vehicle??) and the BMW didn't offer much in terms of standard equipment. I basically chose the TL as I felt I got more bang for my buck. And we all know Acura makes quality vehicles.
Styling, smooth ride, comfortable interior.
Break down the tech package. I wanted navi, but didn't want all the other "stuff" included in the tech package.