I just upgraded from a 2005 to a 2009 RL with tech. Fabulous car. I can't imagine how anyone could actually drive this against the Lexus GS, the Infiniti M, or the 5 series BMW and not buy the RL. I suppose there is a lot more to luxury car buying than performance, price, features and road feel.
Bullet proof quality from top to bottom
Increase the status of the Acura nameplate so it will appeal fashion oriented buyers.