Just purchased my RL. Build quality equal to or better than Lexus. A great value with current market support. SH-AWD useful in all weather, not just snow. A smart looking car, however not screaming 'I am here'. Had a 2004 TL and liked it, this is much more car. I hope resale is as good on this as it was on my TL. Also owned a 2001 BMW 525, no comparison. The BMW was more like my TL. RL does seem overpriced until you drive it.
Seats are very comfortable. Technology only seems confusing, takes about a week to learn. Ride and handling exceptional.