I owned a Legend, then a 97 RL, and now the 02 RL which I bought in 06 with about 38000 miles on it. It now has 122,000 miles and has been trouble free except for the alarm actuator. It has been maintained according to the manual, mostly by the dealer, whose prices are competitive but whose service is better. He is not competitive on major expenses like timing belt changes. The car is comfortable to ride in, is quiet, and feels safe. It handles most of Ohio's snow and ice as long as the tires are newer. The navigation system is helpful. I use mid-range gas with no problem. (It's what the dealer uses.) I prefer this body style over the 05 and would have replaced this car but for the style.
Interior size, ergonomics, seat adjustability, the navigation system. The trunk is a good size, easily holds several sets of golf clubs.
Redesign the current model to look more like the original, i.e., like this one.