First off, there is no small SUV out there that is as fun to drive as this car. I tried the mazda and subaru equivalents, and they just don't match the feel of this car. This car is just a blast to drive.
Ability to speak commands to the car like radio station and temperature adds to the fun to drive quotient.
Price may be a touch too high. Gas mileage isn't that great, but then again, it is a sports car besides being an SUV.