The consumer tech site, from the publisher of PCWorld and Macworld, forges a partnership with car-shopping resource Edmunds.com to expand car tech coverage.
SANTA MONICA, Calif. — March 20, 2013 — TechHive, the newest consumer tech media brand from IDG, has struck a partnership with popular car-shopping resource Edmunds.com to expand its car tech coverage and help its audience find their automotive sweet spot.
"Automakers realize that today's drivers want cars that work well with their personal technology," notes Jason Snell, SVP, Editorial Director for IDG Consumer & SMB, the division that manages TechHive. "As important as smartphones, tablets, and always-on Internet connections have become to all of us, it's become far more important for our cars to fit into our digital lives."
PARTNERSHIP WITH EDMUNDS
With the unique, collaborative editorial partnership, Edmunds.com will bring their auto tech expertise directly to TechHive's audience to help them get the most out of their devices. TechHive editors will bring their consumer tech expertise to the Edmunds.com audience of car shoppers to help them make the best tech choices. Content produced together will appear on both TechHive.com and Edmunds.com as it's created, with the first feature length story, Best Tech-Friendly Cars of 2013, slated for this spring.
"TechHive's goal is to help its readers make the right choices about technology, just as we are committed to helping people find the car that meets their every need," says Edmunds.com Editor In Chief Scott Oldham. "Anyone shopping for a car will benefit from the collaboration, especially given the significant amount of technology in today's cars."
TECHHIVE'S AUTO COVERAGE
TechHive editors are taking car tech coverage head-on, and turning it into one of the stronger categories covered on TechHive.com. Editors Sarah Purewal-Jacobsson and Melissa Riofrio are doing most of the car tech duties, including watching for cool stuff in the auto pavilion at CES and visiting the Detroit Auto Show in January.
"We're very excited about expanding our coverage of car tech," explains Snell. "Technology in cars used to be an afterthought, but now it drives buying decisions. Whether it's interacting with your smartphone, providing in-car Wi-Fi, or adding intelligence to the driving experience itself, the technology inside your car matters. We expect to see a lot of innovation in this area from tech companies and automakers alike in the coming years, and we'll be there to report on all of it."
TechHive has recently featured several tech-focused auto reviews and reports:
- Ford C-Max Hybrid talks, plays movies, and nags you while you're parking
- Automatic parking and other cool tech on the Ford Escape Titanium
- Tesla's Model X crossover SUV looks to rock the suburbs
- Volvo shows off smooth, snappy touchscreen infotainement system
- City Safety Technology Package
- Volvo cars watch the road with camera, radar, laser
- Future Ford vehicles may improve your social life
ABOUT TECHHIVE & IDG CONSUMER & SMB
IDG Consumer & SMB publishes leading tech media brands, PCWorld, Macworld and TechHive, and offers innovative marketing services to technology vendors. Reaching a combined 20 million early adopters and tech influencers, IDG Consumer & SMB's brands cover the tech spectrum from PCs, laptops and printers to the newest mobile tech devices and Apple offerings. IDG Consumer & SMB's marketing services group offers tech-focused custom content through their Content Works division along with high-impact advertising/marketing solutions for a wide array of technology marketers.
IDG Consumer & SMB is a wholly owned subsidiary of International Data Group (IDG), the world's leading technology media, events and research company.
Additional information about IDG Consumer & SMB is available at http://www.idgcsmb.com/
Additional information about IDG, a privately held company, is available at http://www.idg.com
About Edmunds.com, Inc.
Edmunds.com is a car-shopping Web site committed to helping people find the car that meets their every need. Almost 18 million visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next new or used car. Whether you're at the dealership or on the go, we're always by your side with our five-star Edmunds.com iPhone and iPad apps and our Edmunds.com Android App. Our comprehensive car reviews, shopping tips, photos, videos and feature stories offer a friendly and authentic approach to the automotive world. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook.