Shoppers Spring Back to Car Dealerships in March, Says

Shoppers Spring Back to Car Dealerships in March, Says

SANTA MONICA, Calif. — March 27, 2014 —, the premier destination for car shopping, forecasts that 1,476,535 new cars and trucks will be sold in the U.S. in March for an estimated Seasonally Adjusted Annual Rate (SAAR) of 15.8 million. The projected sales will be a 24.0 percent increase from February 2014, and a 1.7 percent increase from March 2013.

"Car buyers who chose not to brave the cold weather last month found plenty of opportunity this month," commented Senior Analyst Jessica Caldwell. "Now that spring has arrived, weather conditions shouldn't have the impact on car shoppers it had at the beginning of 2014, and we'll be able to get a better sense of the true strength of the marketplace in coming months."

Sales Volume Mar-14 Forecast Mar-13 Feb-14 Change from Mar 2013* Change from Feb 2014*
GM 247,101 245,950 222,104 0.5% 11.3%
Ford 239,423 235,643 183,349 1.6% 30.6%
Toyota 207,531 205,342 159,284 1.1% 30.3%
Chrysler Group 190,684 171,603 154,866 11.1% 23.1%
Nissan 139,798 137,726 115,360 1.5% 21.2%
Honda 122,893 136,038 100,405 -9.7% 22.4%
Hyundai/Kia 115,645 117,431 90,221 -1.5% 28.2%
VW/Audi 48,825 50,957 37,993 -4.2% 28.5%
Industry 1,476,535 1,452,269 1,191,087 1.7% 24.0%
*NOTE: March 2014 had 26 selling days, March 2013 had 27 and February 2014 had 24. estimates that retail SAAR will come in at 12.6 million vehicles in March, with fleet transactions accounting for 20.0 percent of total sales. An estimated 3.33 million used cars will be sold in March, for a SAAR of 33.9 million (compared to 3.06 million — or a SAAR of 33.8 million — used car sales in February).

Market Share Mar-14 Forecast Mar-13 Feb-14 Change from March 2013(Percentage pts.) Change from February 2014(Percentage pts.)
GM 16.7% 16.9% 18.6% -0.2% -1.9%
Ford 16.2% 16.2% 15.4% 0.0% 0.8%
Toyota 14.1% 14.1% 13.4% -0.1% 0.7%
Chrysler Group 12.9% 11.8% 13.0% 1.1% -0.1%
Nissan 9.5% 9.5% 9.7% 0.0% -0.2%
Honda 8.3% 9.4% 8.4% -1.0% -0.1%
Hyundai/Kia 7.8% 8.1% 7.6% -0.3% 0.3%
VW/Audi 3.3% 3.5% 3.2% -0.2% 0.1%

Shoppers in the market right now for a new car are encouraged to check out's Deals of the Month page where they can find some of the strongest available deals, including $1,500 cash on a 2014 Fiat 500 Abarth Convertible or 0.9% financing on a 2014 Acura TSX.

About, Inc. is a car-shopping Web site driven to make car buying easy. Almost 18 million visitors use our shopping tools every month to connect with over 9,500 dealer franchises across the U.S. Shoppers can browse our inventory listings for available cars and trucks, and with's Price PromiseSM, they can get an instant, upfront price on those same vehicles. Recently named by Maritz Research as one of the most trusted online consumer review sites - and the only automotive site listed in the top ten - is also home to comprehensive car reviews, shopping tips, photos, videos and feature stories. Even when you're at the dealership, we're always by your side. Just call our free Live Advice Line at 1-855-782-4711 or use our acclaimed iPhone and iPad apps or Android App. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of on Facebook. You can also find us on Instagram, Google+, Pinterest, LinkedIn and Flipboard.

Leave a Comment

Edmunds Universe

Follow Us:

Edmunds iPad App

Company Profile and HistoryCompany Profile and History


Corporate Communications

Rachel Rogers/Jeannine Fallon/Aaron Lewis/Allie Zamaria

Media Hotline (media inquiries only)

pr (at) edmunds dot com
Have a question? We're here to help!
Chat online with us
Email us at
*Available daily 8AM-5PM Pacific
Call us at 855-782-4711
Text us at ED411