Proven Automotive Communicator Richard Homan Joins Edmunds.com as Executive Editor of Inside Line


FOR IMMEDIATE RELEASE

Proven Automotive Communicator Richard Homan Joins Edmunds.com as Executive Editor of Inside Line

SANTA MONICA, Calif. — December 16, 2004 — Award-winning automotive writer Richard Homan has joined Edmunds.com, the premier online resource for automotive information. Homan serves as Executive Editor of Inside Line, the company's newest editorial product scheduled for launch in January. He reports directly to Kevin Smith, Edmunds.com's Editorial Director.

"I am in a unique, fortunate position to build a dynamic team from the ground up for Inside Line, and Rich was an obvious choice as Executive Editor," said Smith. "His work ethic, leadership experience, good nature and passion for all things automotive are assets that will help make the project a success."

This is Homan's second run as Executive Editor of an automotive enthusiast publication; from 1992 through 1996 he held the title at Road & Track, having moved up the ranks during his decade-long career at the magazine. His automotive coverage has also appeared in the Detroit Free Press, Motor Trend's Truck Trend, Open Road and dozens of other media outlets.

As a journalist, Homan won the Maggie Award and the Moto Award. He also showed prowess as an advertising executive, winning the The One Show and an International Automotive Advertising Award for his work as Creative Director at the Designory, an advertising agency where Mercedes-Benz was his exclusive client. Later he produced advertising copy for Honda and Toyota.

"In my automotive life, I've been lucky enough to work with the best people I've ever known. Coming to Edmunds.com fortifies that good fortune. This is a company full of dedicated, creative enthusiasts," remarked Homan. "Inside Line is the natural result of our passion for driving in a new era of communication. I'm proud to be here in the middle of it, and excited about the possibilities."

Homan earned his BA in Communications from California State University at Fullerton. He currently resides in Long Beach, California.

About Edmunds.com, Inc.

Edmunds.com is the premier online resource for automotive information. Its comprehensive set of data, tools and services, including Edmunds.com True Market Value® pricing, is generated by Edmunds.com Information Solutions and is licensed to third parties. For example, the company supplies content for the auto sections of NYTimes.com, AOL, About.com, iVillage.com and IGN.com, provides weekly data to Automotive News and delivers monthly data reports to Wall Street analysts. Edmunds.com also publishes a high-speed, on-screen car magazine called Inside Line available free at www.insideline.com. Edmunds.com was named "best car research" site by Forbes ASAP, has been selected by consumers as the "most useful Web site" according to every J.D. Power and Associates New Autoshopper.com StudySM and was ranked first in the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal. The company is headquartered in Santa Monica, Calif. and maintains a satellite office outside Detroit.

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