FOR IMMEDIATE RELEASE
Lexus Signs Automotive Advertising Deal With Edmunds.com
Santa Monica, CA; September 4, 2001 - Lexus has purchased a twelve-month advertising campaign on Edmunds.com, the web's leading consumer resource for unbiased automotive information. As a result of this ad buy, Lexus will be one of the first automakers to purchase conquest ads on its competitors' model-dedicated "index pages."
"Edmunds.com's index pages provide new conquest opportunities, which have always been a major component of our interactive media plans," said a Lexus spokesperson.
Edmunds.com advertising utilizes advanced technology that enables access to multiple screens within each ad unit, suitable for a variety of product and brand-building messages.
Unlike traditional Web advertising, the message units respect the research process by eliminating the need for a "click out" that sends users to another site. Additionally, the non-intrusive units allow users to decide how much of the ad they'd like to see.
Lexus ads will also appear in conjunction with Edmunds.com's vehicle comparison tables, which allow a visitor to select and compare vehicles of personal interest or on models that Edmunds.com has selected as competitive with each other.
In addition, Edmunds.com will host Lexus advertising on its award-winning wireless Web site known as Edmunds2Go! As the only wireless automotive Web site in the United States, Edmunds2Go! offers unique advertising opportunities alongside the automotive reviews, photos, pricing and ratings information made available to wireless users.
"Lexus recognizes the benefits of reaching consumers just before the point of purchase," stated Jeremy Anwyl, Edmunds.com's President. "Visitors to Edmunds.com typically fit that description."
Headquartered in Santa Monica, CA, Edmunds.com is the Internet's pioneer and leader in providing free, third party automotive information, tools and services for consumers. Edmunds.com empowers, educates, and engages visitors by providing them with straightforward information on key aspects of buying, selling, and owning a vehicle. For example, Edmunds has launched its True Market ValueSM products to inform the general public of the actual transaction prices of cars and trucks while the Edmunds.com PowershopperSM offers car shoppers the opportunity to research and pursue online and offline purchase options in the informative, consumer-friendly environment of the Edmunds web site. Visitors are also provided extensive automobile reviews, consumer information, safety updates, incentive and rebate news, expert analysis of developments in the automotive world, and the Town Hall, an interactive community of more than 500,000 members. Many of these resources are powered by Edmunds Data Services, which provides a complete automotive data set to the Edmunds.com Web site and licenses such data to third parties. Edmunds.com was ranked number one in the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal, rated number one automotive and second overall web site in the Dialscore loyalty study above Yahoo!, Amazon and Mapquest, was named as one of Yahoo! Internet Life's 50 Most Incredibly Useful Sites, one of Money's 50 Most Useful Financial Websites, and is regularly mentioned as a valuable resource in these and other publications.
Edmunds provides its automotive reviews, pricing and ratings information via mobile devices such as web-enabled phones and personal digital assistants (PDAs). Edmunds' wireless products, collectively known as Edmunds2Go!, allow consumers who are shopping for vehicles to get timely, unbiased and accurate information regardless of where they may be. Vehicle pricing, safety, warranty and specification information are available in addition to a loan calculator, dealer locator and links to Edmunds.com Finance and Insurance partners. The award-winning Edmunds2Go! wireless web sites are accessible via AT&T Wireless Services, GoAmerica, Sprint PCS Wireless Web, Nextel Online Wireless Internet Services, OmniSky Wireless and via Palm VII. Customers of other mobile phone companies can access the site by entering Edmunds2Go.com on any web-enabled cell phone.