Jeep and Chrysler Paced New Car Registration Growth in 2011, Says Edmunds.com
SANTA MONICA, Calif. — January 19, 2012 — New car registrations grew 12 percent last year, according to an analysis by Edmunds.com, the premier online resource for automotive information. Edmunds.com's research also found that the growth was paced by a Detroit "renaissance," with some of the biggest increases coming from Jeep and Chrysler, whose registrations grew 55 percent and 48 percent, respectively, in 2011.
"Ever since it debuted its 'Imported from Detroit' ad during last year's Super Bowl, Chrysler has seen its popularity surge among car shoppers," says Jessica Caldwell, Senior Analyst at Edmunds.com. "Everyone likes a good comeback story and consumers are helping Chrysler write the next chapter."Fastest and Slowest Growing National Car Brands, 2010 to 2011
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Sandwiched between Jeep and Chrysler was Kia, whose national registrations grew 54 percent in 2011. Hyundai joined its South Korean counterpart among the top five fastest growing brands, climbing 30 percent.
Not all car brands enjoyed growth in the U.S. in 2011. Lexus registrations, for example, declined more than any other automotive brand. The luxury carmaker fell 12 percent in 2011, a rate that doubled the next biggest drop from mainstream counterpart Toyota (-6%). The declines are not surprising given the two brands' well-documented sales struggles last year following the March earthquake and tsunami in Japan.
Among the 10 largest U.S. markets, only three outpaced the national average. Chicago led the top 10 markets with 16 percent growth in 2011, followed by Los Angeles and Dallas-Fort Worth at 14 percent each. The New York market had the slowest growth among the top 10, with a year-over-year increase of just four percent.New Car Registration Growth, Top 10 U.S. Markets
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Edmunds.com's market analysis examined 2010 and 2011 (for the months of Jan — Nov) new car registration data provided by Polk. Only automotive brands with a minimum of 10,000 new registrations in the first 11 months of each year were considered.
Americans shopping for a new car this year can help find the vehicle that meet their everyday needs with Edmunds.com's innovative My Car Match tool, available online anytime at http://www.edmunds.com/car-match.
About Edmunds.com, Inc. (http://www.edmunds.com/help/about/index.html)
Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site. Its revered mobile site and five-star app makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. Its automotive enthusiast Web site, InsideLine.com, is the most-read car publication of its kind. Its highly regarded mobile site and app features the wireless Web's highest quality car photos and videos. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and like Edmunds.com on Facebook at http://www.facebook.com/edmunds.